MICHELLE
TAYLOR

she/her

@CURIOUS_MICHE

HELLO@MICHELLEJTAYLOR.COM

MICHELLEJTAYLOR.COM

604.366.8923

Michelle is a Vancouver-based graphic designer who makes play of her work. Through energized colour palettes and cheeky copy, Michelle’s specialty lies in creating brands that feel like friends. With an unwavering obsession for neon pink, you can be assured Michelle approaches every creative challenge with a boldness to match.

Profile photo of Michelle Taylor and 2 pieces of sample work.

DSGN

Branding + Packaging
City Studio HUBBUB #4
Third Place
2021 Dean’s List
2020–2023
Three music festival poster designs for Good Girlz Music Fest featuring individual illustrations of Madonna (left), Rihanna (center) and Beyonce (right). Branding and poster designs for Good Girlz Music Fest, a music festival that celebrates feminine power by inspiring its audience to break free from the status quo and get sh*t done!
A GIF of pink, yellow and purple t-shirts with a sparkly Good Girlz Music Fest logo; three festival wristbands with the festival’s tagline: “Good Girlz Get Sh*t Done”; and three metal Good Girlz logo pins. Branded collateral for Good Girlz Music Fest, a music festival that celebrates feminine power by inspiring its audience to break free from the status quo and get sh*t done!
A GIF cycling through the front and back packaging of Norma’s three waffle mix flavours: Blueberry Bliss, Banana Blast and Chocolate Chipper. Branding and packaging for Norma, plant-based, superfood waffle mixes, each promising quality and authenticity so wellness may be tasted by all.
Three character illustrations representing each of Norma’s waffle mix flavors: a heron, accompanied by some blueberries, sits on top of a waffle; a monkey, accompanied by some bananas, pedals on top of a waffle; and a leopard, accompanied by some chocolate chips, squats and holds a waffle overhead. Character illustrations for Norma’s three waffle flavours: Blueberry Bliss, Banana Blast, and Chocolate Chipper, each promising quality and authenticity so wellness may be tasted by all.
On the left, a GIF features the awareness campaign’s three flat poster designs, each comparing one invasive plant species to one B.C. native plant species. On the right, a GIF features the campaign’s poster designs in real life settings, as a transit poster, a bus shelter ad, and a plant nursery’s storefront signage. #PICKME is an awareness campaign created to preserve our local ecosystems by uprooting invasive plant species through seed-savvy humour and visual comparisons. (Creative partners: Margaux Worrall and Mia Canderan.)
On the top left are two pages from #PICKME’s Instagram account. On the top right are three seed packages, each containing seeds of one safe, B.C. native plant species. Centered at the bottom is #PICKME’s tagline, “Be Seed Savvy.” #PICKME is an awareness campaign created to preserve our local ecosystems by uprooting invasive plant species through seed-savvy humor and visual comparisons. (Creative partners: Margaux Worrall and Mia Canderan.)
On the left, a GIF cycles through the game’s playing cards, with each three of a kind featuring a different unfiltered body part. On the right, a GIF cycles through the game’s prompt cards, each containing photography prompts for players to take specific body part shots. Pretty Ugly is a fast-paced card game created to challenge today’s beauty standards by celebrating the human body in all its unfiltered glory.
On the left is packaging for the game’s prompt cards and playing cards. On the right, a GIF flips between Pretty Ugly’s logo and its Instagram page. Packaging and social media content for Pretty Ugly, a fast-paced card game created to challenge today’s beauty standards by celebrating the human body in all its unfiltered glory.