You’re on mute. You’re frozen. One sec. I have a delivery at the door. Your internet is lagging. I’m just turning my camera off while I eat. Hold on. I need to refill my coffee. Shit! My cat just knocked over my coffee!!!
Chat  
To: GradBot

Sarah Haglund

(cue David Attenborough narration)

Here we find the West Coast Doodlebug in her natural habitat. This species thrives when drawing and hunting down concepts. Marvellously adaptable, it can forage in both the digital domain and traditional hands-on habitats. The Doodlebug strives to create meaningful illustrations and engaging design to inspire joy in all species.

Awards:

  • Dean’s List x 4
  • Liar Writing and Design Contest - 2020 Finalist
*************************************************************************************************************************************************************************************************************************************************************************************************************
On the left is the front cover showing the Coastal Local Cookbook design with a photo collage illustration. On the right is the Cookbook open, displaying the inside spreads of recipes and photo collage illustration. Both cover and book spreads are on a blue background.

The Coastal Local celebrates West Coast flavours, landscapes, and seascapes with homegrown recipes and ingredients.

*************************************************************************************************************************************************************************************************************************************************************************************************************
The Coastal Local celebrates West Coast flavours, landscapes, and seascapes with homegrown recipes and ingredients. / haglund_work2.jpg haglund_thumb2.jpg Alt text: On the top left is the TAOS logo followed by screens showing the social media and website on multiple devices such as iPhone, iPad, and desktop. All devices sitting on a table.

TAOS (The Art of Surfing) is a seaside resort in Tofino that embraces surfer culture and offers rest, recreation, and inspiration.

*************************************************************************************************************************************************************************************************************************************************************************************************************
On the left is an iPhone followed by three mobile screens with explanations on a grey background.

Mobile website.

*************************************************************************************************************************************************************************************************************************************************************************************************************
On the left is an image showing the Fetching logo with the branded packaging products. On the right side are the store sign, business cards, and t-shirt design.

Fetching is a fictitious dog food and accessory company that treasures the joy of the human-canine connection.

*************************************************************************************************************************************************************************************************************************************************************************************************************
On the left is a bus shelter showing the Muve Music Festival poster. On the right is an Instagram ad on an iPhone advertising the festival on a brown background.

Muve is a music festival held in the forested landscapes of Sweden and guided by the principle that nature can calm the mind and enhance the sensitivities to sound.

*************************************************************************************************************************************************************************************************************************************************************************************************************
This is the collateral for the music festival, showing a t-shirt, tote bag, and badge design on a brown background.

Collateral for Muve music festival.

*************************************************************************************************************************************************************************************************************************************************************************************************************
On the left is the poster illustration against a cement wall and on the right are stickers on a wooden table.

Personal poster illustration for a mountain bike event in North Vancouver, co-sponsored by Patagonia, that concludes with music, food, and fun.

*************************************************************************************************************************************************************************************************************************************************************************************************************
*************************************************************************************************************************************************************************************************************************************************************************************************************