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Naomi Evers
The more Naomi sees design and tech’s power to influence people, the more often she recalibrates her moral compass. It has made her determined to use the strategic branding skills she’s learned for the common good. Her compass is still triangulating what she wants out of life, and right now its pointing to that family-sized bag of Cheetos.
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![poster series of young men working as nurses.]()
The Give&Get Campaign aims to recruit young men for nursing careers.
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![Problem is we need more nurses, but an entire demographic isn’t even considering it. Low representation means low interest.]()
Give&Get research and insights into why there are so few male nurses in BC.
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![Reframing who can be a nurse, and what a nurse can be.]()
The Give&Get campaign would promote images of men as nurses while also highlighting the practical and abstract benefits of the job.
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![Bringing niche music to a wider audience by having design that references well known anime tropes.]()
Design and Illustration for ANIPOP, a music festival for anime-only bands.
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![Visualizing how China breaks the rules to win. The issue is a diplomatic game turned deadly.]()
Hypothetical cover illustration for The Georgia Straight newspaper. (article)
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![Packaging as familiar as craft brews for the social drinker that is ill at ease with cannabis.]()
Branding and design for Buddy, a THC cannabis drink.
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