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Caleb
Tsai

Branding he, him
@calebtdesign calebtsaidesign@gmail.com caleb-tsai.com

Caleb is a designer and art director who has freelanced as a digital marketer for DTC brands while studying full-time in design school. Balancing both has forced him to learn skills quickly and adapt to fast-changing trends. His work is rooted in creative concepts that are both strategically sound and results-driven.

Profile photo of Caleb Tsai and one work thumbnail.

ADCC Student Awards Graphic Design Shortlist 2024

ADCC Student Awards Graphic Design Shortlist 2024

Applied Arts Student Awards Logo Design Winner 2024

Applied Arts Student Awards Brand Design Winner 2024

RGD Student Awards Advertising Design Honourable Mention 2024

Dean's List 2021-2024

A looped animation showing a blinking colon symbol between the words "GOOD" and "MORNING", mimicking a digital alarm clock display.

Logo animation for GOOD:MORNING, a sunrise-mimicking alarm clock brand for a calmer wake-up experience.

Credit: Mentorship project with Alex Bakker
Brand identity displayed through multiple mockups including posters with sunrise gradients, website interface designs featuring the glowing alarm clock product, and minimal promotional poster designs with the distinctive colon-based logo.

Brand identity system for GOOD:MORNING alarm clock.

Credits: Mock-up from Mockup Designs, Freepik and Mockup Maison. Photography from Unsplash and Pexels. Mentorship project with Alex Bakker.
oster series sketches showing happy ways to start the morning, by showing happy feet. The posters say "Magical mornings: lead to magical days" and have "GOOD:MORNING" Logo and a small image of their alarm clock at the bottom of the poster.

Poster Campaign for GOOD:MORNING.

A wordmark of words "Klip Klop" morphed into two horses mimicking the natural movements of a horse's gallop, on the left is a cropped photo of horses dramatically galloping.

Logo design for Klip Klop equestrian school specializing in bareback riding.

Credit: Image made with Midjourney
Poster series sketches that showed people going to the extreme to find focus with the message that it's "Easier at the VPL": one in a golf course, another in isolation up in the mountains, and one under the depths of the ocean, all with the tagline 'Finding focus is easier at VPL'.

Poster Campaign for the Vancouver Public Library, they want to bring tech-savvy Gen-Z back to the library. We positioned the VPL as the place to find absolute focus, free of distractions.

Credit: Team project with Matthew Funk
Geometric logo combining a cricket silhouette with mountain peaks rendered in lime green against a cream background.

Logo design for Entomix, a brand bringing cricket protein flour to North America.

Packaging design for Entomix, has bold san serif text on a cardboard box, orange warm orange hues, design has a sense of adventure, there are three views of the packaging, front back, and angled side-view.

Packaging design for Entomix.

Credit: Mock-up from Yellow Images