Samantha
Yeung
Interactive
she, her
Samantha approaches UX design like meeting someone new: with intention, curiosity, and an open mind. She loves diving deep into a problem to craft solutions that evoke emotion and drive impact. When not designing, you might find her brewing yet another cup of matcha, laughing at one too many bad jokes, or both.

UBC Biztech UX Open Design Award 2024
RGD Student Design Awards Honourable Mention, Web Design 2024
SFU Surge StormHacks Best Sustainability Hack 2024
nwHacks 1st PLACE 2024
nwHacks Best Design 2024
Applied Arts Student Awards Social Responsibility Award 2023
RGD Student Awards Honourable Mention, Placemaking Design 2023
Dean’s List 2021–2024

Product design for Wish You Were Here, an app that encourages quality interactions between long-distance friends through answering daily prompts and sharing snapshots of life.
CREDITS: PROTYPING IN FIGMA.
Based on user research and analysis, this app emphasizes the value of sharing mundane, everyday moments to feel closer to and more present with friends far away.
Interaction design for A Scent to Remember, a microsite experience for creating customizable perfumes.
CREDITS: PHOTOGRAPHY FROM UNSPLASH AND FRIENDEDITIONS.
By highlighting the relationship between scent, emotion, and nostalgia, this digital journey invites the user to take a walk down memory lane and recreate their favourite moments in a fragrance.
CREDITS: PHOTOGRAPHY FROM UNSPLASH AND FRAGRANCEX.

UX/UI for Broomies, a household task tracker for students in shared living to split tasks and hold each other accountable.
CREDITS: PHOTOGRAPHY FROM UNSPLASH AND PEXELS. TEAM PROJECT: UX/UI BY SAMANTHA YEUNG AND RAYNA LAI, PRODUCT MANAGEMENT BY DAVID THEOPHINE AND ROMANE LUCAS-GIRARDVILLE.

Branding and logo design for Away From Keyboard, an outdoor apparel brand for Gen Z professionals that advocates for healthy work-life balance and an appreciation for the outdoors.