Samantha
Yeung

Interactive she, her

Samantha approaches UX design like meeting someone new: with intention, curiosity, and an open mind. She loves diving deep into a problem to craft solutions that evoke emotion and drive impact. When not designing, you might find her brewing yet another cup of matcha, laughing at one too many bad jokes, or both.

Profile photo of Samantha Yeung and one work thumbnail.

UBC Biztech UX Open Design Award 2024

RGD Student Design Awards Honourable Mention, Web Design 2024

SFU Surge StormHacks Best Sustainability Hack 2024

nwHacks 1st PLACE 2024

nwHacks Best Design 2024

Applied Arts Student Awards Social Responsibility Award 2023

RGD Student Awards Honourable Mention, Placemaking Design 2023

Dean’s List 2021–2024

GIF of two mobile devices featuring the phrase "What are you grateful for today?" on the left, and alternating images of snowboards, cups of matcha lattes, and pottery wheels on the right.

Product design for Wish You Were Here, an app that encourages quality interactions between long-distance friends through answering daily prompts and sharing snapshots of life.

CREDITS: PROTYPING IN FIGMA.

Based on user research and analysis, this app emphasizes the value of sharing mundane, everyday moments to feel closer to and more present with friends far away.

Interaction design for A Scent to Remember, a microsite experience for creating customizable perfumes.

CREDITS: PHOTOGRAPHY FROM UNSPLASH AND FRIENDEDITIONS.

By highlighting the relationship between scent, emotion, and nostalgia, this digital journey invites the user to take a walk down memory lane and recreate their favourite moments in a fragrance.

CREDITS: PHOTOGRAPHY FROM UNSPLASH AND FRAGRANCEX.
GIF showing that shared living can get messy and how the app Broomies solves problems between roommates by helping divide tasks, ensuring accountability, and encouraging incentives.

UX/UI for Broomies, a household task tracker for students in shared living to split tasks and hold each other accountable.

CREDITS: PHOTOGRAPHY FROM UNSPLASH AND PEXELS. TEAM PROJECT: UX/UI BY SAMANTHA YEUNG AND RAYNA LAI, PRODUCT MANAGEMENT BY DAVID THEOPHINE AND ROMANE LUCAS-GIRARDVILLE.
GIF displaying the AFK logo superimposed onto an image of mountains in the background, a jacket, mugs, a camping backpack, a ski jacket, and gloves.

Branding and logo design for Away From Keyboard, an outdoor apparel brand for Gen Z professionals that advocates for healthy work-life balance and an appreciation for the outdoors.

CREDITS: MOCK-UPS FROM PEXELS.