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R.S.V.P

Cassie
Valenzuela Poon

Branding she, her
@cassvalen cassvalenzuelapoon@gmail.com cassievp.com

Cassie is a designer who loves to hunt for design aesthetics that capture original insights. Dedicated to exploring, tinkering, and polishing projects, she values the importance of visuals in everyday life and the responsibility that comes with the role of creating them.

Profile photo of Cassie Valenzuela Poon and one work thumbnail.

RGD Student Awards Social Good Design, Honourable Mention 2023

Graphis New Talent Logo Design, Honourable Mention 2024

CAPIC Rodeo 16 Illustration, Top 10 2024

Dean’s List 2021–2024

Merit List 2022, 2023

An animated GIF that rotates through images of a booklet titled 'Task Book' on a vibrant red background, posters of families enjoying themselves at a space centre, and a drawstring bag accompanied by a keychain, sticker, and a membership card.

Brand identity for Orbit Centre, an interactive space centre for families with young children.

CREDITS: MOCK-UPS FROM UNBLAST, MOCKUPS-DESIGN, FREE MOCKUP, GUMROAD. PHOTOGRAPHS FROM LIFE SCIENCE CENTRE. MENTORSHIP BY ALLISON CHAMBERS.
A logo animation of colourful letters on a black background that spins until they line up to read Orbit Centre.

Logo animation for Orbit Centre, an interactive space centre for families with young children.

CREDITS: MENTORSHIP BY ALLISON CHAMBERS.
Three vibrant posters showing illustrations of sleepy people with shapes and symbols bursting out of holes in their faces. Posters mocked-up in front of bushes.

Promotional posters for Burst, a music festival for people tired of their 9–5 jobs.

CREDIT: MOCK-UP FROM MOCKUPS-DESIGN.
A GIF that rotates through images of canvas bags with graphics that spell BURST, wristbands with bright illustrations, and caps that say BURST. The GIF sits next to an image of a BURST wordmark set on a vibrant multicoloured geometric background.

Brand collateral for Burst, a music festival for people tired of their 9–5 jobs.

CREDIT: MOCK-UPS FROM GOOD MOCKUPS, FREEPIK, AND MOCKUP.LOVE.

App animations for Alivia, a finance app that helps immigrants to BC navigate their financial services.

A GIF of a blue character waving hello, sitting next to a static image of finance screens spread diagonally across.

UX/UI for Alivia, a finance app that helps immigrants to BC navigate their financial services.

A GIF that rotates through images of retro Brick Breaker video game aesthetic promotional posters and an animation of gameplay.

Promotion for No One Wins, a social good campaign informing people about nurses’ intense working conditions within Indigenous communities.

CREDIT: MOCK-UPS FROM PIXPINE AND MR MOCKUP. TEAM PROJECT WITH CARMEN HUANG AND LIZA BORISSOVA.