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R.S.V.P

Lily
Rosen

Branding she, her
@lilyrosendesign hey@lilyrosen.ca lilyrosen.ca

Lily is a go-getter graphic designer jazzed about storytelling and standout ideas. She weaves tone and texture into her projects with a soft spot for playful copy, nifty typography, and dashing visuals. The common thread? Keeping work fresh. Beyond the artboard, you’ll find her crafting “experimental” makeup looks—likely salvaged by glitter.

Profile photo of Lily Rosen and one work thumbnail.

RGD Student Awards Honourable Mention for Packaging Design (Series) 2024

Brand Battle for Good 2nd Place 2022

Dean’s List 2021–2024

Packaging design for Nought, a zero-proof cocktail brand, challenges the beverage industry by inventing new ways to represent flavour through visuals.

CREDIT: PHOTO FROM PEXELS.
On the left is a gif of Nought poster advertisements with staged product photography and catchy headlines. On the right are the 11 flavour symbols forming the brand’s palate, allowing for 165 possible combinations.

Abstract symbols build Nought’s design system, capturing each cocktail’s “visual taste” with a unique palate pattern such as sour, fresh, and rich.

CREDIT: MOCK-UP BY PHILIPP KOWATZKI.

Book covers and interior spreads for Bookish, a branded reading system for low-literacy adults. Bookish tackles the global reading crisis with engaging stories written at reading levels 1–10.

CREDIT: MOCK-UPS BY MOCKUPS-DESIGN.

Signage and experiential design for Wag & Wander, a North Shore initiative emphasizing dogs’ need for mental and physical enrichment through doggy playgrounds on trails.

CREDITS: BRANDING (PRIMARY), LAYOUT DESIGN, AND COPYWRITING BY LILY ROSEN. ILLUSTRATIONS, LOGO DESIGN, AND BRANDING (SECONDARY) BY LAUREN HOWARD. PHOTOS FROM UNSPLASH AND PEXELS. MOCK-UPS FROM YELLOW IMAGES.
A gif of Wag & Wander’s social media presence, including their Instagram profile + 3x3 grid and carousel posts with captions about the mascots, testimonials, and playground locations.

To guarantee happy dogs in every home, we developed a social media campaign with Wag & Wander’s mascots, Scout and Trek. They provide practical insights on enrichment from a dog’s perspective.

CREDITS: BRANDING (PRIMARY), LAYOUT DESIGN, AND COPYWRITING BY LILY ROSEN. ILLUSTRATIONS, LOGO DESIGN, AND BRANDING (SECONDARY) BY LAUREN HOWARD. MOCK-UP BY SOMEOTHER STUDIO. PHOTOS FROM UNSPLASH AND PEXELS.
Troupe’s branded collateral includes a billboard, t-shirt, and tote bag. The headline text is oversized and compressed, a typographic representation of the community and togetherness found in Troupe’s classes.

Advertising and collateral for Troupe, a non-profit community circus school for low-income, at-risk, and homeless youth returning to circus’ roots by creating opportunity and belonging for the underrepresented.

CREDITS: MENTORED BY ALEX BAKKER. PHOTOS FROM UNSPLASH AND PEXELS. MOCK-UPS BY UNMARK, ALEX PALIOTTA, AND MOCKU.
Selected BPM app screens demonstrate a portion of the extensive app capabilities. With playful colours that pass Web Content Accessibility Guidelines (WCAG), screens include onboarding, home page, room booking, jam creation, class enrolment, and chat functionality.

The UI/UX design for BPM (Buddies Playing Music) is an app and community space for non-professional musicians to play, learn, and practice together, encouraging belonging and personal development.

CREDITS: BRANDING AND UI/UX (SECONDARY) BY LILY ROSEN. RESEARCH AND UI/UX (PRIMARY) BY SAMANTHA YEUNG. PHOTOS FROM UNSPLASH AND PEXELS. MOCK-UP BY SOMEOTHER STUDIO.