Lauren
Howard

Branding she, her

Lauren is a designer and illustrator who loves burrowing rabbit holes in search of quiet insights that will bring a brand to life. Whether through her thoughtful illustration skills, collaborative spirit, or eclectic eye, she creates visual solutions that are unexpected and heartfelt.

Profile photo of Lauren Howard and one work thumbnail.

Dean’s List 2023–2024

Field Fable is a craft brewery that tells a tale in every ale. Pairing sustainability sourced ingredients, storybook-inspired visuals, and a curious attitude, Field Fable celebrates unique Pacific Northwest flavour profiles.

CREDITS: MOCK-UP FROM YELLOW IMAGES.
One Huckleberry Spruce Tip ale bottle packaging design in front of the flat label design on a pink background that features the labels illustration.

Packaging design for Field Fable’s Huckleberry Spruce Tip Pale Ale accompanied by the flavour profile illustrations for each ale variety.

CREDITS: MOCK-UP FROM YELLOW IMAGES.

Thicket Co. creates approachable survivalist camping gear that’s rooted in nature and a love for the outdoors. Made from food waste, they offer a sustainable alternative to impersonal, intimidating camping brands.

CREDITS: MOCK-UP FROM YELLOW IMAGES. TEAM PROJECT WITH CHRIS ROGERS AND NATHAN AGUILAR.
Packaging design for Thicket Co’s Wilderness Essentials Kit. It is a cardboard mailer-style box with an all-over print of the brand's illustration assets and logo, and it features icons explaining the different production elements that make up the kit.

Thicket Co.’s Wilderness Essentials Kit offers a simple, stress-free, and eco-conscious introduction to survivalist camping.

CREDITS: MOCK-UP FROM YELLOW IMAGES. TEAM PROJECT WITH CHRIS ROGERS AND NATHAN AGUILAR.

Happy tails make happy trails! Wag & Wander’s doggy playgrounds add enrichment equipment to North Vancouver trails, enhancing dogs’ well-being while encouraging better trail etiquette for all trail users.

CREDITS: MOCK-UPS FROM YELLOW IMAGES, AND UNSPLASH. PROTOTYPED WITH FIGMA. TEAM PROJECT WITH LILY ROSEN.

Scout and Trek, Wag & Wander’s mascots, empower dog owners on social media with wellness tips and park insights from a dog’s perspective. They create a welcoming, accessible, and shame-free resource.

CREDITS: MOCK-UP FROM FIGMA. TEAM PROJECT WITH LILY ROSEN.

Dial amplifies gender equity in music discovery, challenging biased algorithms by promoting women and gender-diverse talent through a magazine, podcast, and advocacy initiatives that inspire change in the music industry.

CREDITS: MOCK-UP FROM FREEPIK, MOCKUP.MAISON AND FIGMA. PHOTO FROM SPOTIFY AND GOOGLE IMAGES.
Image of the square, Swiss-style inspired playlist cover, overlapping a photo of what the playlist would look like on Spotify.

Dial curates playlists for each issue, amplifying featured artists and boosting their streaming traction, all while reshaping algorithms for greater gender equity in music discovery.

CREDITS: PHOTO FROM SPOTIFY.