Karen
Unnsteinsdóttir

Interdisciplinary she, her

Karen is a versatile designer specializing in creative solutions across branding, digital, and print. With a passion for innovative problem-solving, Karen adapts seamlessly to diverse client needs, delivering impactful, user-centred designs. When not designing, she can be found near a cat with a cup of tea in tow.

Profile photo of Karen Unnsteinsdóttir and one work thumbnail.

Applied Art Student Awards Digital Apps, Winner 2024

RGD Student Awards Accessible Design, Winner 2024

Salazar Student Awards Interactive Design, Honourable Mention 2024

Dean’s List 2022–2024

Collage of three images in a grid. One is an ai generated image of the exhibition space with silhouettes on black sand. The second is a black-and-white map of Iceland with the Kría logo superimposed. The final image is a mock-up of branded matches.

Kría is an experiential exhibition on the unknown stories of Iceland. The project began with the question “How can I infuse the pride of Icelandic heritage into a viable design solution?”

CREDITS: MOCK-UP FROM MOCKUP WORLD. SILHOUETTES NONSCANDINAVIA. IMAGES FROM UNSPLASH.
Poster series of Kría branding mocked up in a subway poster with five posters. Two of them being a scenic image of a black sand beach and mountain.

This mock-up features posters advertising the Kría exhibition with images of a black sand beach in Iceland. The dramatic visual identity was inspired by the country’s geography.

CREDITS: MOCK-UP FROM MOCKUP WORLD. IMAGE FROM PEXELS.

GlucoPal is a health app that helps young adults who are newly diagnosed with diabetes manage their condition.

CREDITS: MOCK-UP FROM MOCKUP WORLD. IMAGE FROM GETTY IMAGES. TEAM PROJECT WITH CARMEN HUANG.
A row of four screens mocked up in a phone. The screens include the onboarding, homepage, medication, and journal screens. The app interface is clean and user-friendly, with a light purple background.

App features enable them to stay on track with blood sugar, medication, and appointments while boosting their confidence in staying healthy.

CREDITS: MOCK-UP FROM FIGMA. IMAGE FROM GETTY IMAGES. TEAM PROJECT WITH CARMEN HUANG.
Collage of three branded images in a grid. The first image is a tender moment between a cat and its owner with the VOKRA rebranding logo superimposed. The second image is an orange cat standing on its hind legs with a mustard yellow background and logo graphic elements on either side as emphasis whiskers. The third image is a peaking cat on a deep purple background with the text “Regal Randy” above his head.

A rebranding project of VOKRA (Vancouver Orphan Kitten Rescue Association). VOKRA is a nonprofit dedicated to reducing cat overpopulation and homelessness.

CREDITS: IMAGES FROM PEXELS AND UNSPLASH. MENTORSHIP BY JENN HICKS.
Three posters with a playful design promoting adoption from VOKRA, an animal rescue organization. The first poster has a photo of a person cuddling a cat with the text "Unwind with your bestie" and the VOKRA logo. Poster two has a picture of a child holding a kitten with the text "Meet your bonded bud" and the VOKRA logo. Finally, poster three is a photo of a young woman holding a cat with the text "Need a cuddly companion?" and the VOKRA logo.

VOKRA rescues, provides medical treatment, and rehomes cats. The goal of this rebranding was to provide brand awareness, increase donations and grow the pool of foster homes.

CREDITS: MOCK-UP FROM MOCKUP-DESIGN. IMAGES FROM UNSPLASH. MENTORSHIP BY JENN HICKS.

Georgia is a cheeky and sustainable underwear brand made with fabrics produced from discarded peaches from the Okanagan in BC.

CREDITS: MOCK-UP FROM MOCKUP WORLD. IMAGES FROM PEXELS. TEAM PROJECT WITH KATARINA YAREMKEWICH AND TIN RAGANIT.
Two posters, one horizontal and the other vertical promoting Chimera Care, a tattoo kit focused on shifting tattoo health and safety standards. The design features a stylized, mythical creature and a bold, geometric logo.

Tattoo health and safety is a highly sought-after design solution targeted towards new tattooists. Paradigm produces an all-encompassing safety guide to using a tattoo machine.

CREDITS: MOCK-UP FROM MOCKUP-DESIGN. ILLUSTRATIONS BY ARI THOMPSON. TEAM PROJECT WITH MATTHEW FUNK, NATHAN AGUILAR, AND ARI THOMPSON.