IDEA Grad Show 2024

JOANNE
CUEVAS

she/her

@ARTROVERTED

JOANNECUEVAS.DESIGN@GMAIL.COM

JOANNECUEVAS.COM

Joanne is a multifaceted creative dedicated to simple yet thought-provoking solutions. She tackles design problems with persistence, aiming to positively impact the community through cultural and artistic storytelling.

Profile photo of Joanne Cuevas and two work thumbnails.

DESIGN

Art Direction + Branding + Packaging
RGD Student Award for UX Design
Honourable Mention
2023 HUBBUB #6 City Studio North Vancouver
3rd Place
2022 HUBBUB #6 People's Popular Choice
2nd Place
2022 CAPIC Rodeo 14 Student Illustration Contest
Top 10
2022 Applied Arts Student Award – Design Single
Winner
2021 Dean’s List
2020–2024
A display of 3 street ad posters with the first to the left reading “I’m a dancer,” followed by “I’m a sound artist,” and “I’m a lawyer.” Readmylips is a social cause ad campaign for the World Federation of the Deaf.

CREDITS: MOCKUP FROM PINTEREST, PHOTOGRAPHY FROM INSTAGRAM @SHAHEEM, @LOBKE LEIJSER, @CHRISUNKIM
A gif playing through three different posters—on left. Image on the right shows two circle stickers and one button pin front and back. Readmylips was created to reframe societal stereotypes of deaf people to promote equal opportunities for the Deaf community.

CREDITS: MOCKUPS FROM MOCKUPS_DESIGN AND L.S GRAPHICS, PHOTOGRAPHY FROM INSTAGRAM @SHAHEEM, @LOBKE LEIJSER, @CHRISUNKIM
A display of 3 face mask packaging for the Shealed skincare line. Shealed is a women-led affordable skincare brand. This line of face masks was created in response to skincare problems from wearing medical masks during the COVID-19 Pandemic.

CREDIT: MOCKUP FROM SHUTTERSTOCK
Gif of one iPhone playing through 3 images from an Instagram post on the screen, and a second image to the right of an Instagram home feed with 9 posts. Social media branding for Shealed, a women-led affordable skincare brand.

CREDITS: MOCKUP FROM ANTHONYBOYD.GRAPHICS AND BENDITO, PHOTOGRAPHY FROM PEXELS AND INSTAGRAM @KARLABRIGHTS
Image of a natural green landscape with the logo for Wildfroots overlayed in the center of the image, along with illustration of cloudberries in the top left and bottom right corners of the image. Logo for Wildfroots, a company focused on crafting delicious natural food products from locally grown fruits.

CREDIT: PHOTOGRAPHY FROM UNSPLASH
Image of 3 packages of Wildfroots products crowberry, crab apple, and cloudberry displayed in a line from left to right against a white background. Product packaging for Wildfroots line of naturally preserved freeze-dried fruit snacks. This long lasting, minimally processed product is ideal for health-conscious people on the go.
A gif, playing through 4 different images of the Kowasu menu —on left. Image of clam origami with step-by-step instructions on a table —on right. Kowasu (the Japanese word for break) is a Japanese restaurant that fuses Mexican and Japanese cuisines and cultures for a unique culinary experience. The restaurant features calming table elements like origami.
3 images of the Loo app mocked up on a phone screen on the right with text that reads “Downtown Vancouver washroom locator,” to the left. Loo is an app that directs users to the nearest washroom in Downtown Vancouver that meets their specific accessibility needs.

CREDITS: MOCKUP FROM FIGMA
GROUP PROJECT: LOGO, UX/UI, AND BRANDING DESIGNED BY JOANNE CUEVAS. UX/UI AND BRANDING BY EMMA HECKMAN.