Bachelor of Design in Visual Communication

Branding

Sofiia

Kozenko

She, Her

Sofiia is driven by curiosity to uncover the story behind every design project. She believes the most compelling stories are a thoughtful fusion of imagination and strategy. She thrives on crafting solutions that not only solve problems but also create a connection and leave a lasting impression.
A looping GIF shows a series of brand identity elements on a black background: the primary logo, the logo with the slogan above, the secondary logo, followed by illustrative elements.
T.ZONE’s tennis brand identity merges modern and athletic energy through bold graphics, a lime-infused colour palette, and motion-inspired visuals. The identity is centred around the compelling slogan: “LOCK INTO T.ZONE for a high-end training experience.”
A GIF shows T.Zone merchandise overlaid on a dark photo of a tennis court, including a branded water bottle, an access card, and the front and back of a hoodie and a t-shirt.
T.ZONE’s merchandise features cohesive brand identity elements and reflects the brand’s high-end presence in the premium market.

Credits: Mock-ups from Yellow Images, background image generated using AI.

An image shows a series of merchandise, featuring the first image of a cold brew can, the second image of a t-shirt, and the third image of coffee cups with a holder.
Designed for a trendy neighbourhood audience, Mr. Rain builds a quirky specialty coffee identity around a hand-drawn logo and whimsical character illustrations. Paired with a warm and inviting colour palette and typography, this visual system extends across packaging and apparel to create a cozy, cohesive brand experience.

Credits: Mock-ups from Bendito Mockups.

A looping GIF shows a series of three posters overlaid on a grey background, each representing a different artist.
Lighthouse is a Vancouver-based electronic music festival celebrating hope through music. The visual system of the festival features dynamic graphics inspired by sound waves and maritime beacons, vibrant typography, and a colour palette that reflects its bright energy.

Credits: Mock-ups from Yellow Images.

A looping GIF cycles through three bottles on a grey background, each representing a different cleaning product.
Fluffy Cleaners is a household cleaning product brand with a playful, modern identity that is reflected in vibrant packaging. The graffiti-inspired logo and quirky raccoon characters turn household chores into high-energy experiences.

Credits: Mock-ups generated using AI.

A looping GIF shows a series of branded items on a grey background: a shipping box, a tote bag, and a t-shirt.
The Fluffy Cleaners identity extends to shipping boxes and apparel through a cohesive, trend-focused aesthetic. Wavy patterns hinting at the raccoon’s fur and the cheeky slogan, “We’ll clean your house out,” create a positive mood and a desire to try this brand.

Credits: Mock-ups from Bendito Mockups.