Bachelor of Design in Visual Communication

Interdisciplinary

Rachel

Lu

She, Her

Rachel is a designer passionate about all things creative. She strives to consistently expand her skill set, craft designs that solve real-world problems, communicate meaningful messages grounded in strong concepts, and adapt seamlessly to the evolving and fluid landscape of design.
Tiit Telmet Award, Design Scholarship, Winner, 2025
RGD Student Awards, Social Media Campaign, Honourable Mention, 2025
Capilano University, Dean’s List, 2022–2025
RGD 52 Pick-up Award, Typography, Honourable Mention, 2022
RGD Artisia Award, 1st Year Student, Honourable Mention, 2022
A GIF cycling through the Tang Fang logo over a blurry image of a kitchen scene, menu design mock-ups, and soup container mock-ups.
Tang Fang is a Chinese herbal soup restaurant rooted in traditional Chinese medicine methodology, with branding that modernizes traditional Chinese aesthetics to normalize holistic healing through food in Western Culture.

Credits: Stock images from Unsplash.

GIF cycling through images of poster mock-ups and three billboard advertising mock-ups.
Reform is a women-led contracting company supporting women in trades, and promoting empowerment through advertising, print material, and web experiences.

Credits: Mock-ups from Unblast.

Composite image showing a booklet mock-up held in a woman’s hands at the upper left, front and back business card mock-ups on concrete at the bottom left, and slanted brand guide pages on the right.
Using soft gradients, Reform’s brand challenges traditional construction aesthetics, redefining the industry through a more inclusive and contemporary visual language.

Credits: Mock-ups from Unblast.

A GIF cycling through the Buddi healthcare app wireframes and iPhone UI mock-ups.
Buddi is a healthcare app designed to help parents understand, track, monitor, and manage minor childhood illnesses through a clear, accessible digital platform.

Credits: Mock-up from Vecteezy.

Composition of three images showing the UX process: OOUX and empathy mapping diagrams on the left, user and product flows in the middle, rough wireframe sketches on the right.
Buddi uses OOUX (Object-oriented user experience) methodology, empathy mapping, and research-driven design to create a user-focused solution.

Credits: Research gathered with Rayna Lai and Louis Yau.

GIF Photo of running track with Chirp Protein logo on top on the left. 3 Containers, one blue, green, and red, floating in the air with graphics superimposed on top on the left.
Chirp Protein reimagines protein supplementation for athletes by combining eco-friendly cricket protein with a performance-focused visual identity. The sound waves used in the branding translate energy levels into expressions of motion, power, and endurance across all types of activities.

Credits: Stock images from Unsplash and Stills.