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Bachelor of Design in Visual Communication

Branding

Caroline

Zhang

Any, All

Caroline is a branding designer who brings academic curiosity and inquiry to visual problem solving. They love to create for a cause, drawing on insights from current events as their inspiration. Caroline can also be found dissecting interactive storytelling through video essays and games.
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RGD Artista Award, 1st Year Student, Honourable Mention, 2023
RGD SLD Award, Packaging Design, Honourable Mention, 2023
Capilano University, Dean’s List, 2022–2026
Gift shop bag with Chinese poetry and seal stamps on an aged paper texture. The text “Dynasties in a bag” appears on screen. Stamps are revealed one at a time with their corresponding dynasty names.
Packaging and branding design for Made in China, an art exhibit seeking to redefine what the modern day thinks of Chinese culture and production.

Credits: Mock-up from Dribbble.

Pictured on the left: three square boxes holding seal stamp paste balanced on top of each other, each featuring different historic Chinese artworks. On the right is a poster advertising the Made in China exhibit and its central tenets.
Poster design advertising a museum exhibit that counters stereotypes of Chinese production quality. Pictured left is the packaging design for stamp paste sold in the museum gift shop.

Credits: Mock-up from Unblast. Paintings from top to bottom, left to right are Finches and Bamboo, Emperor Huizong Landscaped with Poems, and Gong Xian and the Sixteen Luohans, from the Metropolitan Museum of Art.

A series of three posters for the Foundry’s Here campaign, each with a different animal illustration, including a fish hidden in seaweed, a deer looking out at the viewer, and an eagle looking off to the side.
Campaign poster series and brand refresh for Foundry BC, a mental health resource for youth. The Foundry’s Here campaign and illustrations set a long-lasting message and framework for the brand.

Credits: Mock-up from Envato Elements.

A split-screen looping GIF showing a laptop with the Foundry landing screen, an iPhone displaying Foundry BC’s Instagram page and select enlarged posts, a folded brochure showing the front and back pages, and a standing banner.
Collateral for the Foundry BC brand refresh and advertising campaign. The online presence is redesigned to be clearer and more consistent with a new landing page and Instagram design, alongside physical banners and print pieces.

Credits: Mock-ups from Envato Elements and Unblast.

Three posters featuring a dog-girl mascot, glitchy text, event headlining artists, date and time, location, and sponsors. Each poster features the mascot in a different pose: one smiling and holding a boxcutter, a second with her pulling her mouth to reveal her teeth, and a third with her lying down, holding her head and looking deranged. Behind the posters is a GIF background of a wobbling doodle page.
Illustrated poster series for D3ADME4T, a digital hardcore music festival for internet deviants.
A rotating gif of two menu handouts showing a guide to Asian restaurant dining and featured menu items; a bus shelter displaying a poster featuring a mix of food illustrations and photography; an iPhone screen on the ARR app home page; a two-page report spread, and the ARR logo surrounded by line drawings of ingredients.
Brand design for ARR (Association of Richmond Restaurants), a consumer marketing and restaurant discovery association for the city of Richmond.

Credits: Mock-up from Mr. Mockup, Freepik, Unblast, and RabenRifaie. Additional photography from Charlie Wongpisethkul and Freepik.