IDEA Grad Show 2024

SARAH
HARLEY

she/her

@SARAHHARLEY.DESIGNS

SARAH.W.HARLEY@GMAIL.COM

KACTUSBLUE.COM

250.551.5292

Sarah wears many shoes, but prefers hiking boots. She is an adventurer with a kindhearted and playful outside (the box) visual storytelling approach, who is versatile in all terrains and can translate those skills across all formats. She is forever excited about the creative thinking that goes into making vibrant brands and illustrations. When she’s not outside running wild, she strives to create work that makes us feel, think, and smile like we mean it.

Illustration of a person with long hair next to two work thumbnails.

DESIGN, ILLUSTRATION

Murals + Branding + Packaging + Editorial Illustration
Capic Rodeo 15
Top 10
2023 Capic Rodeo 15
Top 10
2023 The Liar Design Contest
Finalist
2021 Deans List
2020-2023
Four editorial illustrations being showcased in a looped GIF. A selection of concept and editorial illustrations.
1 side is a still image of a finished logo and the other side is showing the ideation that lead to the logo. Logo ideation for a locally sourced organic baby food brand based in Squamish, BC that creates flavourful, convenient baby food and is influenced by the community and their connection to the land.
A picture on the left with two beer cans and a picture on the right of a bus shelter ad, with line art illustrations showcasing the wonders of winter. Packaging and illustration for an organic winter ale beer, the objective was to create a playful re-brand that would connect to the target audience and their thirst for winter activities.

CREDIT: BEER CAN MOCKUP, MOCKUP WORLD
Three music festival posters showcasing the cowboy boots of three artists, Dolly Parton, Orville Peck & Paul Cauthen. Poster, logo design, and illustration for Rhinestone Cowboy Music Festival, a pop western culture clash festival hosted in Las Vegas for the carefree cowboy.
GIF of a mural from sketches to the final finished digital files with still images of collateral under the GIF. Collateral includes a pizza box, bucket hat, coasters, and teeshirts with the pizza illustration on them. Design and illustration for a brewery in East Vancouver, showcasing the mural from sketch to finished digital files as well as collateral for the brand.

CREDITS: MOCK UP WORLD, PIZZA BOX, T SHIRT, BUCKET HAT, COASTERS
GIF of an annual report book with a mountains-scape across the cover, flipping through the pages to showcase the layout and design. Design layout and illustrations for Zincton Mountain Village’s Annual Report, connecting the backcountry and our connection with it as avid outdoor enthusiasts.

CREDITS: MOCK UP WORLD, MAGAZINE MOCK UP COLLECTION
Gradient background on one half of the page with the brand's logo overtop with their slogan, and on the other side, a picture of someone on their computer on the brand's website scrolling the landing page. Brand identity, web design, and packaging for the bold, bright, and fun jewelry business, Kactusblue.

CREDITS: MOCK UP WORLD, WEB TEMPLATE
Green background with six illustrations of different chefs and cooking items. On the other side is a website landing page and a recipe card. Branding, illustration and website design for Recipes Beyond Borders, a 6-month intensive program to empower refugees to become entrepreneurs. Through cooking, Recipes Beyond Borders provides training and support for refugees to earn a livable income and build connections by sharing their recipes with customers.

CREDITS: MOCK UP WORLD, WEB TEMPLATE, AND CARD TEMPLATE. TEAM PROJECT WITH MICHELLE CHAU AND TINA GANGULY