IDEA Grad Show 2024

KYLE
RASK

he/him

@THEKYLERASK

HELLO@KYLERASK.COM

KYLERASK.COM

778.838.4013

Kyle has been a high-school art teacher, people manager, and entrepreneur before stepping back into school to study design. He is passionate about brand-building around core values, authentic narratives, and dynamic visual identities. Social, outspoken, and fun-loving, you can often find him “talking shop” over a finely-crafted cocktail.

Illustration of a person with short hair next to two work thumbnails.

DESIGN

Branding + Packaging
Cheryl Lynn Rutledge Northern Indigenous Student Award
2023 CAPIC Rodeo 15
Top 10, Illustration
2023 Brand Battle for Good
1st Place
2022 Dean’s List
2021–2023
Phở Ngon is a fictional high-end Vietnamese restaurant focusing on authentic flavours and elevated Phở. Verdant Vietnamese.
Four cans of Gin Fizz sit on a black background. The cans are black with gold graphic line art shapes. The shapes intertwine and wrap around the cans to create a graphic fly illustration. The black fly word-mark logo is centred on one of the cans. Brand identity re-design for Canadian canned cocktail company Blackfly. The graphics bring order to chaos and create a bold shelf-presence.

CREDIT: CAN MOCKUPS FROM YELLOW IMAGES
Patterns is a fictional music festival that seeks to marry music to healthy mental wellbeing. Concert goers have the opportunity to experience their favourite DJs while also attending workshops and seminars that help build healthy patterns.

CREDITS: IMAGE OF ESTER PEREL FROM THE NEW YORKER, CHRISTIAN LÖFFLER FROM PARTYFLOCK, AND SAM STEELE DIRECTLY. MOCKUPS FROM ENVATO ELEMENTS
Three high-end glass bottles with cork stoppers sit on a light pink background. One bottle is filled with orange syrup, one pink syrup and one purple syrup. The words 'nectar of the gods' weaves through the background behind the bottles in white. Each bottle has a label with a line drawing on it of different syrup flavour. Nectar delivers the unique flavour-profiles of the West-Coast through honey-based syrups intended to enhance the culinary experience for chefs and mixologists alike.

CREDIT: BOTTLE MOCKUPS FROM YELLOW IMAGES
Tavolo Lungo is a fictional high-end Italian restaurant that draws visual inspiration from the Renaissance and the age-old act of breaking bread with loved ones.

CREDIT: RENAISSANCE PAINTINGS FROM WIKIMEDIA
Three small foil bags of Cheezies sit on a light blue background. The bags primarily cream, orange and yellow with the word Cheezie written down the left side and illustrations of Cheezies on the right side. With a North-American expansion in mind, this re-design for Canadian staple Hawkin’s Cheezies seeks to modernize the brand-identity and allow for an expansion of flavour offerings.

CREDIT: BAG MOCKUPS FROM YELLOW IMAGES
Raskal Papeterie seeks to unite every dog-enthusiast with a greeting card that features their furry friend. Each breed’s illustration style connects to the dog’s country of origin and an artist, past or present, who embodies the region.

CREDIT: CARD MOCKUP FROM ENVATO ELEMENTS