IDEA Grad Show 2024

CHLOE RAE
KHAN

she/her

@CHLOERAEKHAN

CHLOERAEKHAN@GMAIL.COM

CHLOERAEKHAN.COM

604.815.001

Chloe brings high-energy, eclectic thinking and a strong determination. She enjoys collaborating with like-minded individuals, always looking for innovative ideas and creative solutions. While not one to back down from a challenge, Chloe utilizes her ever-evolving toolbelt of skills to guide her through creative projects and in everyday life.

Profile photo of Chloe Khan and two work thumbnails.

DESIGN

Art Direction + Branding + Packaging
CapU Cares Student Award
Winner
2020 Dean’s List
2020, 2021
A set of 3 posters with a dynamic model in each one showcasing abstract nature patterns on different items of clothing. DRRIP is a waterproof streetwear brand that uses a natural blackberry-polyester woven into playful, abstract nature-inspired patterns to keep you stylish, dry, and sustainable.

CREDITS: IMAGES FROM UNSPLASH
TEAM PROJECT WITH ANNA OH
A set of 4 images and one gif, the first 3 feature 3 different abstract patterns with an overlay of water droplets, the second is a graphic flower pink umbrella with orange on the inside, and the gif that features an abstract patterned hoodie on two different men. DRRIP carries a range of sustainably waterproof accessories and fashionable clothing items in assorted patterns to elevate any wardrobe.

CREDITS: MOCKUPS FROM AND UNSPLASH FREEPIK
TEAM PROJECT WITH ANNA OH
A set of 2 images and three colour strips the first being a gif of a skincare dropper bottle and the accompanying box cycling through three different colours and types, the second features two tall boxes, one laying on its side behind and the front one standing up right. Flora is a natural skincare brand that uses ingredients native to BC’s West Coast to create simple yet effective formulas.

CREDITS: BOTTLE AND BOX MOCKUP FROM GRAPHIC PEAR, BOX MOCKUP FROM MOCKUP LINE
A gif alternating between 2 frames of social media, the first is a set of 3 iPhone screens showcasing an Instagram profile, images posted and individual post, the second is a set of three posts with an iPhone centred in the middle underneath, showcasing 3 different educational posts about periods, cramps, and cravings. Maya is a Mayan-inspired chocolate brand that uses naturally healing ingredients that strive to help soothe and ease period cramps and cravings.

CREDITS: SOCIAL MEDIA MOCKUP FROM FIGMA COMMUNITY, SOCIAL POSTS FROM FREEPIK
An image and a gif, the image to the left is a billboard with a blue-ish teal background with chocolate bars both wrapped and unwrapped laid in a diagonal going to the right, accompanied by type in the centre that reads, “Say Hello to Sweet Relief.” The gif to the right is a cycle of 5 different chocolate bar flavours and the front packaging of each, displaying unique goddesses to the brand and individual flavours. Maya provides sweet relief during the entire menstrual cycle with flavours catered for different symptoms and specific cravings.

CREDIT: BILLBOARD MOCKUP FROM FREEPIK
A set of 2 images, one is the logo of the brand, and one is a piece of darker wood with two business cards laid on top. WHOOPS is a handmade jewellery brand that features wearable steampunk-themed pieces.

CREDITS: BUSINESS CARD MOCKUP FROM ANTHINY BOYD GRAPHICS, BAG MOCKUP FROM GRAPHIC PEAR
A set of 3 images, one is a hand holding a wrapped item with a spacious gear pattern all over on kraft paper with a black string tied in the middle in a bow, the second is a set of 2 kraft bags with handles branded with the WHOOPS logo and secondary pattern, the third is an open jewellery gift box with a gold necklace displayed on the card. WHOOPS consists of a series of collateral featuring packaging, stationery and wrapping paper.

CREDIT: ALL MOCKUPS FROM FREEPIK