CELINA
ZHONG
she/her
Celina crafts conceptual creative. A well-crafted concept is one that sticks. Something that sticks is something that resonates—and when things resonate, Celina knows she has done her best. Celina is happiest when she thinks outside the artboard, designing work that evokes emotion, and using curiosity to spark it in others.
DESIGN
Art Direction + Branding
DesCan Jim Rimmer
Winner
2023 DesCan Salazar Print Design
Finalist
2023 RGD Modern Design Academy for Motion Design
Honourable Mention
2023 RGD Q30 Brand Design
Winner
2023 RGD SLD Packaging Design
Honourable Mention
2023 The Young Ones Show
Shortlisted
2023 RGD Design Thinkers Scholarship
Winner
2022 RGD Logo Design
Honourable Mention
2022 The Liar Editorial Illustration
Winner
2022 CICan Illustration
Winner
2021 Dean’s List
2021, 2022, 2023, 2024 Capilano Community Leadership Award
Winner
2020
Winner
2023 DesCan Salazar Print Design
Finalist
2023 RGD Modern Design Academy for Motion Design
Honourable Mention
2023 RGD Q30 Brand Design
Winner
2023 RGD SLD Packaging Design
Honourable Mention
2023 The Young Ones Show
Shortlisted
2023 RGD Design Thinkers Scholarship
Winner
2022 RGD Logo Design
Honourable Mention
2022 The Liar Editorial Illustration
Winner
2022 CICan Illustration
Winner
2021 Dean’s List
2021, 2022, 2023, 2024 Capilano Community Leadership Award
Winner
2020
Soya is a vegan fusion restaurant inspired by Chinese-Canadian immigrant recipes and stories.
Soya restaurant’s menu design fuses traditional elements with an immigration concept that narrates the experience of Chinese-Canadians.
Creativert reminds people that while introverts are sometimes viewed with a negative lens, they are typically powerfully positive contributors in the creative workplace.
CREDITS: MOCKUPS BY UNSPLASH AND HAZARD MOCKUPS
By kickstarting conversations about introverted stereotypes and building empathy, Creativert encourages introverts to reach their full potential in the creative workplace.
CREDIT: PORTRAIT FROM UNSPLASH
This social media campaign for Knockout includes an animated match between Team Tube (plastic) and Team Tablet (plastic-free).
CREDITS: MOCKUP FROM UNSPLASH, SOUND EFFECTS FROM PIXABAY, ART DIRECTION, ILLUSTRATION, STORYBOARDING BY ALISON KOO, ART DIRECTION, COPYWRITING, ANIMATION, LOGO BY CELINA ZHONG
CREDITS: MOCKUP FROM UNSPLASH, SOUND EFFECTS FROM PIXABAY, ART DIRECTION, ILLUSTRATION, STORYBOARDING BY ALISON KOO, ART DIRECTION, COPYWRITING, ANIMATION, LOGO BY CELINA ZHONG
Knockout’s zero-waste tablet toothpaste helps keep teeth and the planet clean by eliminating waste from plastic toothpaste tubes.
CREDITS: MOCKUPS FROM UNSPLASH, ART DIRECTION, ILLUSTRATION, STORYBOARDING BY ALISON KOO, ART DIRECTION, COPYWRITING, ANIMATION, LOGO BY CELINA ZHONG
Rooted sells West Coast jams sourced responsibly from local berries.
CREDIT: SOUND EFFECTS FROM PIXABAY
CREDIT: SOUND EFFECTS FROM PIXABAY
Spieked is a line of alcohol-infused desserts that toast life’s highs and lows and sugarcoats everything in between.
CREDITS: PHONE MOCKUP FROM UNSPLASH, MENTORSHIP WITH ALLISON CHAMBERS AND LUKE DEVLIN