IDEA Grad Show 2024

ALISON
KOO

she/they

@ALISONISKOOL

ALISONKOO10@GMAIL.COM

ALISONKOO.COM

778.918.1006

Alison is your local creative explorer with global ambitions in branding, illustration, and motion design. Her north star is: “follow your curiosity and course correct with feedback!” Her happy place is crafting stories with wit, heart, and a killer hook. Her second favourite place is sitting before a bowl of the world’s best dish, pho, of course.

Profile photo of Alison Koo and two work thumbnails.

DESIGN, ILLUSTRATION

Branding + Illustration + Motion Design
Applied Arts Student Awards for Packaging
Winner
2023 RGD Student Award for Brand Design
Honourable Mention
2023 RGD Student Award for Motion Design
Honourable Mention
2023 Salazar Student Award for Interactive Design
Honourable Mention
2023 CityStudio North Vancouver HUBBUB #6
1st Place
2022 RGD Design de Plume Award for Indigenous Design
Winner
2022 Dean’s List
2020, 2021, 2022
A series of skincare products, such as a serum and moisturizer, stacked on top of each other in front of a blue background. Branding and packaging for ReBuild, a skincare brand built to repair the skin barrier for long-term protection, especially against eczema.
Two separate gifs. Left gif includes branding collateral such as the hero poster, wristbands, and website landing page. Right gif includes a demo of an AR face filter of floating gemstones circling around the person’s head. Gem Z is a music festival that highlights emerging K-pop girl groups of Generation Z. Gem Z celebrates the sparkling extravagance of the performers in one of the hottest music categories on earth.

CREDITS: POSTER MOCKUP FROM MY CODE STUDIO, LAPTOP MOCKUP FROM STUDIO COMP
Three bottles of sauces with different flavours. The left bottle titled “Austin, Caramel Apple BBQ.” The middle bottle titled “Nashville, Sweet and Spicy Glaze.” The right bottle titled “Georgia, Peach Hot Honey.” Packaging design for Cactus Flower. Unique landscapes and musical motifs from the bright lights of country music inspired the packaging for this line of sauces.
A gif displaying alternating images of two menu designs. One side reads “feeling sweet” and the other side reads “craving savoury”. Branding and menu design for Cactus Flower, a plant-based southern comfort food restaurant that puts a contemporary spin on traditional good ol’ boy fare for real and wannabe Southerners.
An animated ad and poem for Choy Sum, a Cantonese food truck whose aim is to open the hearts of people raised in Hong Kong/Cantonese Canadian culture with food.

CREDIT: BACKGROUND MUSIC FROM YOUTUBE MUSIC LIBRARY
Three separate images. Top left image includes a printed billboard in a grassy field, reading “Fight the PLAQUE-stic.” Bottom left image includes two static images of Instagram posts. The left Instagram post reads “Team Tube verses Team Tablet.” The right Instagram post is a photo of a floating tablet toothpaste and toothbrush. Right image includes an animating gif of a digital poster. Multi-component advertising and illustration for KNOCKOUT, a zero-waste tablet toothpaste designed to knock out both plaque and plastic.

CREDITS: BILLBOARD MOCKUPS FROM PANGRAM PANGRAM
ART DIRECTION, ILLUSTRATION, STORYBOARDING BY ALISON KOO
ART DIRECTION, COPYWRITING, ANIMATION, LOGO BY CELINA ZHONG
UI Design and illustration for Checkmate, a money management app that gives pre-teens an incentive to complete their chores and manage the money they earn from them.